Facing the Sea of Japan, Niigata Prefecture is renowned as one of Japan’s leading regions for rice and sake production. It features an extensive coastline, the vast Echigo Plain, and mountain ranges blessed with abundant snowfall in winter. The prefectural capital, Niigata City, is the largest city on the Sea of Japan coast and a designated ordinance city with advanced urban functions. The Joetsu Shinkansen provides excellent access to the Tokyo metropolitan area. Land in Niigata is in demand for residential and commercial development in urban areas such as Niigata City. The vast Echigo Plain supports agricultural land vital to Japan’s rice production, while resort areas like Echigo-Yuzawa and Myoko attract demand for tourism development. Coastal zones facing the Sea of Japan also serve as important industrial and logistics sites.
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