Facing the Sea of Japan, Niigata Prefecture is renowned as one of Japan’s leading regions for rice and sake production. It features an extensive coastline, the vast Echigo Plain, and mountain ranges blessed with abundant snowfall in winter. The prefectural capital, Niigata City, is the largest city on the Sea of Japan coast and a designated ordinance city with advanced urban functions. The Joetsu Shinkansen provides excellent access to the Tokyo metropolitan area. Investment in commercial buildings is mainly concentrated in Niigata City’s major commercial districts — Furumachi, Bandai, and the Niigata Station area. In addition to local consumption, demand is driven by business visitors and tourists. The centers of Nagaoka and Joetsu also offer investment potential as key regional economic hubs.
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