Located in the eastern part of Shikoku and serving as the gateway to the Kansai region, Tokushima is famous for the Awa Odori dance festival and the Naruto whirlpools. The prefectural capital, Tokushima City, is a scenic “water city” spread along the mouth of the Yoshino River. Hotels and inns in Tokushima attract diverse demand depending on their location: central Tokushima City serves mainly business travelers and Awa Odori tourists, while Naruto City (known for the whirlpools) and the remote Iya Valley (famous for hot springs and traditional Kominka-style inns) are popular among leisure and inbound travelers, offering distinctive investment opportunities.
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