Located at the heart of the Tohoku region, Miyagi Prefecture is home to Sendai, the largest city in northern Japan. Sendai is known as a beautiful city where lush greenery coexists with a modern urban landscape. The prefecture also features abundant natural beauty, including Matsushima, one of Japan’s Three Most Scenic Views, and the Zao Mountain Range. With its strong presence as an academic city, Miyagi serves as a central hub that attracts people from across the Tohoku region for both business and living. The hotel and ryokan market in Miyagi is characterized by distinct regional demand patterns. Around Sendai Station and Ichibancho, business travelers and tourists drive steady occupancy throughout the year. Meanwhile, Matsushima, as a world-renowned scenic resort, attracts international tourists, and historic hot spring areas such as Akiu Onsen and Sakunami Onsen remain popular locations for luxury ryokan investments.
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