Located northeast of Tokyo, Ibaraki combines urban accessibility with rich nature, fertile farmlands among Japan’s top in production value, and scenic coastal areas facing the Pacific Ocean. The prefectural capital, Mito City, serves as the administrative and cultural hub, while Tsukuba City is known as an international research and academic city. Many areas offer excellent access to central Tokyo. Ibaraki’s hotel and ryokan market benefits from both business and tourism demand. Mito, Tsukuba, and Hitachi attract business travelers, while tourist attractions such as Kairakuen Garden (famous for plum blossoms), Hitachi Seaside Park (nemophila flowers), Oarai Coast (beaches and Aqua World), and Fukuroda Falls drive steady leisure accommodation needs throughout the year.
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